There are a growing number of opportunities in the Alexa world. In this article “Grow your business with Alexa”, I am providing an overview of voice shopping trends and different ways to monetize your skills. Discover new ways to monetize your Alexa skills and build a sustainable business.
Voice shopping trends
According to a study presented during a session originally aired at Alexa Live 2022, they have found the following trends in voice shopping:
- Voice shopping has increased from 8.2% in 2018 to 17.5% in 2021 for users making at least 1 shopping transaction.
- What is more, we had a 16% increase in the size of the cart from 2018 to 2021.
- And ~6x increase in Alexa shopping engaged customers.
Alexa journey of monetization
- 2018: In-skill purchases in US
- 2019: In-skill purchases in EU-5 and Japan
- 2021: Paid skills in the US. Announced Alexa shopping actions
- 2022: In-skill purchases in Canada
What does in-skill purchases include?
In-skill purchases offer customers access to premium digital content inside your skills. Additionally, it supports subscriptions, one-time purchases and consumables. Available in US, UK, DE, FR, IT, ES, JP, and CA.
And what are paid skills?
In this model, you pay a fee upfront to access the content of your skill.
What are Alexa shopping actions?
Allows you to add to shopping cart and buy shopping products
How are Alexa shopping actions available to developers?
Using the Alexa shopping kit. It is a developer kit that put together all features to build great shopping skill experiences.
Scenario 1
A person performs yoga every morning with your skill. Then, you decide to include a shopping opportunity. You can recommend a certain yoga mat or some elastic bands. First, the skill calls the shopping kit, and then, Alexa takes care of the rest. Additionally, it provides analytics to check how well it is doing.
Scenario 2
A user usually asks wikiHow on how to do different things. At the same time, you can buy a product that helps complete the task. For instance, let’s say a user asks how to fix a puncture of a bike wheel. Then, Alexa can offer a patching kit to be added to the cart.
Grow your business with Alexa. Contact us
We have experience monetizing our own voice apps. As a result, we can help you build your Alexa voice app with in-app purchases, paid or enable shopping within. Please contact us and let’s talk about your idea.
